Privacy Policy

Privacy Policy

Red Mountain Entertainment, LLC (“RME”) has revised the following Privacy Policy for our current and future online and mobile websites, platforms, services, and applications owned, operated or managed by RME, including without limitation,,,,,, and/or for which RME currently or in the future provides services and/or management (the “Site” or “Sites”) or any affiliated mobile applications (“Apps”). Please take the time to read the full policy. You accept and agree to be bound by the Policy when you use any of the Sites, without limitation.

This privacy policy describes what information we might collect, how we may collect it, and with whom we may share it. As described herein, unless you opt-out, data submitted to this Site or App may be used for the purposes of online behavioral advertising.

This Privacy Policy outlines RME’s current policies and practices with regard to personal information collected online, directly or indirectly, through the Site, App or third parties. This privacy policy is independent from RME’s offline personal data collection practices. In many cases, RME provides services to third parties that may include managing the third party’s website and we sometimes refer to those third parties as clients or business partners in this Policy. The Site you are using may be managed by RME but not owned by RME.

RME complies with the privacy laws and regulations of the United States of America. RME makes no representation that this Site is governed by or operated in accordance with the laws of other nations, or that the Site or any part thereof is appropriate or available for use in any particular jurisdiction. Those who choose to access the Site do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and regulations. By using this Site, visitors from outside of the United States of America acknowledge this Site is subject to the laws and regulations of the State of Alabama, United States of America, and waive any claims that may arise under other laws.

Please read this Privacy Policy carefully. Your use of this Site constitutes your acceptance to be bound by this Privacy Policy without limitation, qualification or change.


Notification of Changes to This Policy.

RME is continually improving and adding new functionality and features to this Site and improving and adding to our existing products, services, and programs. Because of these ongoing changes, changes in the law, and the changing nature of technology, RME’s data practices will change from time to time. If and when our data practices change, RME will post the changes on the Site or linked to the Site to notify you of the changes. We encourage you to check this page frequently.


Our Privacy Policy explains:

  • What information we collect.
  • How we collect that information.
  • How we use that information.
  • The choices we offer, including how to access and update information


Information we collect from and about you.

Personally Identifiable Information. The term “Personally Identifiable Information” (“PII”) refers to personally identifiable information about you, such as your name, birth date, credit card number, e-mail address or mailing address, and any other information that is identified with you personally, including your individual health information. Other than cookies, as described below, the only PII RME currently collects through this Site is the information you voluntarily give us when you use the Site. For example, you may use this site to contact RME with questions and comments. When you fill out a form on a Site, you may provide your name and other contact information, including your company’s name, your e-mail address, and your mailing address or the mailing address of your company or other PII. When you submit information through the Site or App, you may receive a confirmation e-mail if you enter a valid e-mail address.

Payment and billing information. When purchasing tickets to an event produced by RME or an entity RME provides services for, you may be required to provide third-party vendors or agents with the information necessary to process the ticket order; specifically, name, address, credit card number, and other information required by them, according to the terms of such third parties’ privacy policies. By providing such information to such parties, you consent to their use of such information to provide such tickets, and hereby release RME, its parents, members, subsidiaries, officers, and directors from any liability with respect to such information collected by third parties.

Information you post. For example, we may collect or use a third party’s data from information you post in a public space on a Site or on a third-party web or social media site.

Information you share with Affiliated Parties. Subject to the terms and conditions of their privacy policies, we may collect PII or Non-PII from Affiliated Parties (as defined below).

Demographic information. We may collect or use a third party’s information about events you like or products you buy. We might collect this as part of a survey, for example.

Location information. Information collected through the Site or App includes any information identified in this policy that may be collected through the Site and, in addition, the App may collect location data, in the forms of both GPS data and/or beacon transmitter data, (if enabled on your mobile device). If you download the App and opt-in to proximity notifications using related technology and/or notifications based on your GPS location as provided by your mobile device through the App, you consent to collection of your personal information, including location data and any purchases made through the Site or App (where possible) using a variety of methods, including but not limited to, cookies, beacons, location data, and others (“Collection Tools”). You may opt-out of these notifications any time in the app’s settings. You may also opt-out of GPS location services by turning off your mobile device’s ability to share location data. If you do turn off these Collection Tools, you may not have access to many features that make your experience more efficient and enjoyable, and some features may not function properly.

Non-Personally Identifiable Information. “Non-Personally Identifiable Information” (or “Non-PII”) is aggregated information, demographic information, IP addresses and any other information that does not reveal your specific identity. In addition to the information you provide when you use a Site, RME uses technology to collect anonymous information about the use of Sites. For example, we use technology to track how many visitors access Sites, the date and time of their visit, the length of their stay, and which pages they viewed. We also use technology to determine which web browsers visitors use and the address from which they accessed a Site (for example, if they connected to a Site by clicking on a banner ad).

This technology does not identify you personally. It simply enables us to compile statistics about visitors and their use of Sites. RME and our affiliates use this anonymous data and share it with third parties to improve the content and functionality of Sites, to better understand customers and markets, and to improve products and services.

Other information.  If you use the App we may collect your device’s unique identifier. We might also collect the type of mobile device you are using, or the version of the operating system your computer or device is running. We might look at how often you use the App and where you downloaded it.

We collect information in different ways.

We collect information directly from you. We collect information you provide directly to us through use of the Site or App.

We collect information from you passively. We may also collect data passively through cookies or tracking devices as described below.

We collect information through third parties. Often, we may collect the data referred to above not only directly but also passively through other third party sites, plug-ins, or mobile applications. You should refer to those policies on how collection of data is handled.

Co-Branded Pages. In the future RME may partner partner with third party vendors that may offer, among other things, merchandise, or push advertisements to you through their own websites or mobile applications. Those third-party websites or mobile applications may, with the permission of RME, be skinned to look similar to, or demonstrate an affiliation with, RME. Such third-party vendors have a separate privacy policy which you should review carefully if you choose to use the third-party website or mobile application. Use of any such third-party website or third party mobile application, and providing information to such third-party websites or applications, constitutes your consent to us to collect and use the same information in a manner consistent with this Policy. Note, however, that such third-party websites or mobile applications may not recognize or respond to “Do Not Track” headers from web browsers, and therefore it may be necessary to opt-out of such information collection through these third parties, in accordance with their respective privacy policy or policies. RME expressly disclaims any liability for use of information provided to third parties and made available to RME.

Aggregated data. Further, third parties or vendors may aggregate data they collect from us with other data about you and you hereby release RME, its parents, subsidiaries, members, and their officers, directors, and employees from any liability with respect to such information collected or aggregated by third parties. Further, we may aggregate data across our Sites and Apps.

We use information as disclosed and described here.

We use information to respond to your requests or questions. For example, we might use your information to confirm your registration for an event or contest. If you give us your friend’s information, we will only use it to provide services you requested.

We use information to improve our products and services. We might use your information to customize your experience with us or the entity for which we provide services. This could include displaying content based upon your preferences.

We use information to look at site trends and customer interests. We may use your information to make Sites and products better. We may combine information we get from you from various Sites and Apps with information about you we get from third parties and affiliates.

We use information for security purposes. We may use information to protect our company, our clients, or a Site.

We use information for marketing purposes. For example, we might send you information about special promotions or offers. We might also tell you about new events, features, or products. These might be our own events, or clients or third-party offers or products we think you might find interesting. We may use push notifications and your location information on our affiliated third party apps to send you alerts regarding local events. To learn about your choices for these communications, read the choices section below.

We use information to send you transactional communications. For example, we might send you emails about your account or a purchase. We might also contact you about this policy or website terms.

We use information as otherwise permitted by law.

We may share information with third parties including clients.

We will share information with owners or members. We will share information with any owner or member of our company. 

We may share information with Affiliated Parties. We may share your PII or Non-PII with our affiliates, including Live Nation and its affiliates and contractors, Star Hill and its affiliates and contractors, AC Entertainment, VMI, owners of RME operated or managed venues or other locations where RME produced and/or promoted events occur or where RME manages or provides services for clients that produce and/or promote events, event sponsors, artist representatives and fan clubs, our affiliates and contractors, and others who are involved in or bring you events (“Affiliated Parties”). When you submit data to the Site or App, you consent to allow us to provide your PII and Non-PII to these Affiliated Parties and their contractors. Affiliated Parties will be provided with only the information necessary to perform their role in bringing you events. We will take reasonable steps to ensure that these Affiliated Parties treat PII in a manner comparable to how we do so but we are not obligated to do so. These Affiliated Parties may also have their own privacy policies. We encourage you to familiarize yourself with the terms of these policies.

We share information with third parties who perform services on our behalf. For example, we share information with vendors who help us manage our online registration process or who fulfill your purchases. Some vendors may be located outside of the United States.

We will share information with our business partners and clients. This may include a third party who provides or sponsors an event or content on our site, or who operates a venue where we hold or manage events, or who owns or operates a venue or produces and/or promotes events themselves and for whom we provide services (which may include managing their website). To understand how our partners use the information we give them, you should read their polices or contact them to learn how they treat your information.

We may share information if we think we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may also share it if a government agency or investigatory body requests the information. Or, we might share information when we are investigating potential fraud.

We may share information with any owner or successor to all or part of our business. For example, if part of our business is sold we may give customer list(s) as part of that transaction.

We may share your information for reasons not described in this policy. We will tell you before we do this.

You have certain choices about how we use your information.

You can opt out of receiving marketing emails. RME may use this information to contact you in the future to tell you about events that may be of interest to you. If we do so, each communication we send you will contain instructions permitting you to “unsubscribe’ from receiving future communications.

You can opt out of receiving subscription emails. Similarly, we may provide “subscription” e-mail services, either directly or through affiliates, which enable you to receive current news and updates about the RME events. For all such services, we will provide an opportunity to “unsubscribe” from, or cancel, the subscription.

You can modify information you have given to our third party partners (ie: Ticketmaster, ticketfly, ect). To modify or delete information you gave us, log into your account and follow the instructions to modify your profile. If you do not have an account, you can email us or mail below. We make changes as soon as we can. This information may stay in backup files. If we cannot make the changes you want, we will let you know and explain why. If you contact us requesting access to your information, we will respond within 30 days. You can contact us at the following, and please use the reference “MODIFY INFORMATION REQUEST”.

You can control cookies and tracking tools. To learn how to manage how we use cookies and other tracking tools, please see below.

You can control tools on your mobile devices. For example, you can turn off the GPS location or push notifications on your phone.

Cookies and tracking technologies.

We or our vendors or clients use several common tracking tools. These may include browser cookies. We may also use web beacons and similar technologies. We use these tools:

  • To recognize new or past customers.
  • To store your password if you are a registered on our sites.
  • To improve the Site.
  • To serve you with advertising content in which we think you will be interested. To do so, we or our business partners may observe your behaviors over time on this website and across third party websites. We may also collect information about your browsing history.
  • To better understand the interests of our customers and website visitors.

A cookie is a small piece of information that is sent to your browser and stored on your computer’s hard drive. Cookies do not damage your computer and they cannot be used to discover the identity of a user.

You can control tracking tools.

You can set your browser to notify you when you receive a cookie. This enables you to decide if you want to accept it or not and whether you are required to accept the cookie to view certain content.

Your browser may give you the ability to control cookies, depending on the type of cookie. Certain browsers can be set to reject browser cookies, however not all cookies can be rejected through a browser.

If you block cookies on your browser, certain features on the Sites may not work. If you block or delete cookies, not all of the tracking that we have described in this policy will stop.

Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.

We and our vendors may use Local Storage Objects (LSOs) such as HTML5 to store content information and preferences. Your browser may offer a management tool for removing LSOs.

RME may use cookies to “persist” a user session that is, to maintain connection with a user as he or she moves through an application or series of web pages. The purpose of cookies in this context is to remember user inputs. For example, a “shopping cart” application records selections up until the user reaches checkout.

Some ads may be served based on tracking.

We may work with online advertising companies to show you relevant and useful ads. This may include ads on Sites or Apps. This may also include RME or client ads served on other companies’ sites. These ads may be based on information collected by us or third parties (for example, when you register for a site) except as otherwise stated herein. These ads may also be based on your activities on our websites or on client or third party sites. This second type of advertising is called “online behavioral advertising.”

Online behavioral advertising and ad personalization features also use cookies, web beacons, and other storage technologies to identify groups of users and deliver appropriate content, services and advertising, to provide social media features and to analyze traffic to the Site. We also share information about your use of Site with our trusted, third-party, social media, advertising, and analytics partners, including, but not limited to Google, Facebook, Tradable Bits, and Ticketmaster. These partners may show past visitors to this Site or App advertisements on other sites across the Internet through services such as Google Remarketing or Similar Audiences, Google AdWords, Google Analytics, Double-Click, Google Tag Manager, Google Customer Match, Blue Digital by Ticketmaster, and other platforms as applicable. Each of these third parties and/or platforms have their own privacy polies. We encourage you to familiarize yourself with the terms and conditions of these policies.

When using Google Customer Match, in the event of such use, RME will only upload to Google, customer information shared with it directly, i.e., information collected from the Site or App.

For more information on the types of cookies used by Google, go to the site “Types of cookies used by Google,” located at, or any other URL Google may provide from time to time. For more information on Google Analytics, and how it collects and processes data visit the site “How Google uses data when you use our partners’ sites or Apps,” located at , or any other URL Google may provide from time to time.

For more information on the types of cookies used by Facebook, go to the site “Cookies & Other Storage Technologies,” located at, or any other URL Facebook may provide from time to time.

RME has enabled the following Google Analytics Advertising Features:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Integrated services that require Google Analytics to collect data via advertising cookies and identifiers

These Advertising Features enable Google Analytics to collect data about your traffic via Google advertising cookies (more information at and identifiers, in addition to data collected through a standard Google Analytics implementation.

RME does facilitate the merging of PII with Non-PII collected through any Google advertising product.


You can opt-out of online behavioral advertising.

You may opt out of the use of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative (NAI) consumer opt-out page ( In addition, you may opt out of Google Analytics Advertising Features through Google Ads Settings, Google Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out). You may also use any Google Analytics opt-out tool then available for the web which can be found at or any other URL Google may provide for time to time. For more information about adjusting how ad are targeted through Facebook, go to the site “How can I adjust how ads are targeted to me based on my activity off of Facebook,” located at or any other URL Facebook may provide from time to time.

Consent to material changes to online behavioral advertising data collection or use policies and practices.

We will not make material changes to online behavioral advertising data collection or use policies and practices without notifying you and obtaining your consent.

Your California Privacy Rights.

If an individual person uses the Site or App and is a resident of California, then this section may apply.

FOR RESIDENTS OF CALIFORNIA ONLY. Section 1798.83 of the California Civil Code requires select businesses to disclose policies relating to the sharing of certain categories of customers’ personal information with third-parties. These businesses are required to accept requests for disclosures of these policies from customers but are only required to honor one request per calendar year. Businesses have thirty (30) days to respond to each inquiry to the designated address. Each inquiring customer will receive an explanation of the categories of customer information shared and the names and addresses of any third-party businesses. In limited circumstances, customers’ failure to submit requests in the manner specified will not require a response from the business.

If you are a current RME or RME client customer in California, you may request such information from RME by sending an email correspondence noting your name, address, and email address. You must also include a request that RME provide such information to you using the following or similar verbiage. “I request that RME provide its third-party information sharing disclosures required by section 1798.83 of the California Civil Code.” The same request may be made by regular mail by sending the above information to:

Red Mountain Entertainment, LLC

2107 5th Avenue North, Suite 501

Birmingham, AL 35203

We can be reached via e-mail at or you can reach us by telephone at 205-714-5933.

The Site and App are not intended for children.

While some of the events listed on the Site may appeal to children, the Site is not targeted at children under the age of 13, and they are not permitted to use the Site. We strongly encourage all parents and guardians to monitor the Internet use by their children. If you use the Site, you affirm you are at least 13 years old. If you are a parent or legal guardian and think your child under 13 has given us information, you can email or write to us below. Please mark your inquiries “COPPA Information Request.”

We support the guidelines and regulatory requirements provided in the children’s online privacy protection act (COPPA):

We use standard security measures.

RME uses commercially reasonable efforts to ensure protection of your data including industry-standard encryption and offline security methods at our physical facilities. However, the Internet is not 100% secure. We cannot promise you that your use of the Sites will be completely safe. We encourage you to use caution when using the Internet. If you think your information has been compromised, please contact use at the address above. RME and clients and their employees and contractors may have access to personal data on the relevant Site. Such access will be limited to a need-to-know basis.

We may link to third party sites or services we don’t control.

This privacy policy applies only to this Site or an App created by us. Our clients, business partners, affiliates and vendors may operate other websites for different purposes and in different countries where different laws may apply. If you visit a non-RME owned, operated or managed website or mobile application, please take a moment to review the privacy policy posted on that site to learn what personal data may be collected through that site and how it is processed.

This Site may contain hyperlinks to websites that are not operated by RME or one of our affiliates. If you click on one of those links, you will be taken to websites we do not control. These hyperlinks are provided for your reference and convenience only and do not imply any endorsement of the activities of these third-party websites or any association with their operators. This policy does not apply to the privacy practices of those websites. RME does not control these websites and is not responsible for their data practices. We urge you to review the privacy policy posted on any site you visit before using the site or providing any personal data about yourself.

Governing Law.

This privacy policy forms part of our website Terms and Conditions and as such shall be governed by and construed in accordance with the laws of the State of Alabama.

Questions About Our Privacy Policy.

If you have any questions about this privacy policy or concerns about the way RME processes your personal data, please contact us at